Most small business owners have a Google Business Profile that's 40% complete. Here's what the other 60% is costing you — and how to fix it in an afternoon.

Local search isn't a mystery. There are specific, fixable reasons why someone else shows up when your potential clients search for what you do. Let's go through them one by one.

A bad review isn't the end of the world. How you respond to it matters more than the review itself — and most business owners get this wrong. Here's the formula that works.

Pretty isn't enough. Your website needs to answer three questions in under 10 seconds. Most sites fail all three. Here's what those questions are and how to answer them.