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About Erika
THE PERSON behind visible.
Erika Poindexter — founder of Visible., digital visibility specialist based in Placer County CA
PLACER COUNTYIn-Person or Remote
DRE #01903694Licensed Realtor
My story
I BUILT THIS for them.

I'm Erika Poindexter — a Placer County-based marketing professional and licensed Realtor with a deep love for small business owners who are exceptional at their craft.

I kept meeting talented people — seamstresses, music teachers, estheticians, restaurant owners — who couldn't be found online. Not because they weren't good enough. Because no one had helped them show up.

My background is in marketing, sales, and real estate. I understand both the digital side and the small business owner's reality — the long days, the tight budgets, the feeling that marketing is something that happens to other people's businesses, not yours.

I built Visible. to change that. I keep my client list intentionally small. Every business gets real attention, a real strategy, and a real person who picks up the phone. No agency handoffs. No disappearing after launch day. Just me — and a process that works.

📍 Placer County, CA 🎓 BA in Marketing 🏡 Licensed Realtor DRE #01903694 💻 In-Person or Remote
How I got here
THE backstory.
2010

BA IN MARKETING

Graduated with a marketing degree and immediately fell in love with the intersection of strategy, story, and getting people to actually pay attention.

2012

LICENSED IN REAL ESTATE

Got my California Realtor license (DRE #01903694). Learned fast that real estate is mostly marketing — and that most people do it wrong.

2018

THE PATTERN EMERGES

Started noticing the same thing over and over: talented people — a seamstress in Roseville, a piano teacher in Rocklin — completely invisible online. Not because they weren't great. Because no one had helped them show up.

2024

VISIBLE. LAUNCHES

Built the thing that was missing. Websites, Google Business optimization, and done-for-you content — specifically for skilled small business owners in growth mode. Placer County and beyond.

How I work
THE approach.
🎯

SMALL LIST ON PURPOSE

I cap my client roster so every business gets real attention. You're not a ticket number. You're the only esthetician I'm working with this month.

📞

I ACTUALLY PICK UP

No account managers. No support queues. When you need something, you reach me directly. That's the deal.

📈

BUILT TO COMPOUND

Every blog post, every GBP update, every page we build — it keeps working after I publish it. Visibility that grows over time, not just on launch day.

🔍

SEO FIRST, ALWAYS

Pretty sites that nobody finds are just expensive business cards. Every decision I make — structure, copy, content — is made with search in mind.

✍️

YOUR VOICE, NOT MINE

The copy on your site sounds like you — not like a generic service business. I interview my clients. I learn the words they actually use. Then I write it.

🤝

NO DISAPPEARING ACT

Launch day isn't the finish line. Monthly plans mean I'm in your corner every single month — keeping things fresh, optimized, and working.

READY TO get visible?

Book a free 20-minute call. No pitch, no pressure — just a real conversation about what it would take to get you found.

Book Your Free Call →